A successful website starts with a clear purpose. Before building pages and creating content, take time to define your goals, understand your audience, and determine how success will be measured.
The pages in this section will help you create a website strategy that supports your users, guides content decisions, and aligns with your department's objectives.
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Choosing the Primary Goal of Your Website
Before creating pages, uploading images, or building the main menu, take a step back and ask a simple question: What should this website accomplish?
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Understanding Website Objectives
Understanding your site’s objective helps determine what content should be prioritized and how users should move through the site.
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Identifying Your Target Audience
Before writing content, identify who your primary audience is and what they need to accomplish.
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Creating Success Metrics for Your Website
Success metrics help answer an important question: Is our website accomplishing its goal and objectives?
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Building an Effective Home Page
Your home page is often the first impression visitors have of your website. Rather than trying to include everything on a single page, focus on helping visitors understand who you are, what you provide, and where they should go next.